AEG Presents - Marketing Solutions

- Marketers can create Reggie One‑Off Campaigns directly in Maestro to power fan registration landing pages, capture intent, and automate SMS/email notifications
- Supports Presale, Tease, and Waitlist campaign flows
- Enables end‑to‑end campaign setup and export workflows within M

- Reggie Integration (Beta)
 - Marketers can create Reggie One‑Off Campaigns directly in Maestro to power fan registration landing pages, capture intent, and automate SMS/email notifications
 - Supports Presale, Tease, and Waitlist campaign flows
 - Enables end‑to‑end campaign setup and export workflows within M

Note: Reggie Beta access is currently limited, and will be enabled individually for each Business Unit. Stay tuned for onboarding details.

Marketing Link Enhancements (New Domains &amp; Business Units)

- Marketing Link campaigns now include a required Business Unit field - this field determines the short-link domain used for campaign URLs
- Supported domains:
 - AEG Presents → aegp.fan
 - The Bowery Presents → bowery.fan
 - Goldenvoice → gv.fan
 - Messina Touring → messina.fan
 - CMN Events → cmn.fan
 - Zero Mile Presents → zm.fan
 - PromoWest Productions → pw.fan
- Existing campaigns defaulted to AEG Presents to preserve existing links
- Updating the Business Unit will automatically regenerate the short link with the correct domain

- Marketing Link Enhancements (New Domains &amp; Business Units)
 - Marketing Link campaigns now include a required Business Unit field - this field determines the short-link domain used for campaign URLs
 - Supported domains:
 - AEG Presents → aegp.fan
 - The Bowery Presents → bowery.fan
 - Goldenvoice → gv.fan
 - Messina Touring → messina.fan
 - CMN Events → cmn.fan
 - Zero Mile Presents → zm.fan
 - PromoWest Productions → pw.fan
 - Existing campaigns defaulted to AEG Presents to preserve existing links
 - Updating the Business Unit will automatically regenerate the short link with the correct domain

- Ad Host field updated to align with new TikTok requirements
- Legacy “Ad Host” field replaced with Ad Host Type:
 - TikTok Account
 - Ad Persona
- New input behavior:
 - TikTok Account → Free-text handle
 - Ad Persona → Select account + enter handle and profile image
- Includes in-product tooltip guidance to support correct selection

- TikTok Campaign Updates
 - Ad Host field updated to align with new TikTok requirements
 - Legacy “Ad Host” field replaced with Ad Host Type:
 - TikTok Account
 - Ad Persona
 - New input behavior:
 - TikTok Account → Free-text handle
 - Ad Persona → Select account + enter handle and profile image
 - Includes in-product tooltip guidance to support correct selection

Campaign Creation &amp; Usability Enhancements

- Confirmation modal added when cancelling campaign edits
 - Prevents accidental loss of work during campaign setup
- Day of week added to Event Date in campaign header
 - Improves visibility and scanability when reviewing campaigns
- Ad Plan Name now visible in Associated Events (Master Campaigns)
 - Helps ensure accurate campaign selection and routing

- Campaign Creation &amp; Usability Enhancements
 - Confirmation modal added when cancelling campaign edits
 - Prevents accidental loss of work during campaign setup
 - Day of week added to Event Date in campaign header
 - Improves visibility and scanability when reviewing campaigns
 - Ad Plan Name now visible in Associated Events (Master Campaigns)
 - Helps ensure accurate campaign selection and routing

Display &amp; YouTube Export Updates

- Display (IO SDF):
 - Columns AA–CH now left blank per Google requirements
 - Frequency Exposures set to 3
 - If KPI Type = CPA → KPI Value defaults to 100
- YouTube (Demand Gen):
 - Insertion Orders: Auto Budget Allocation = TRUE
 - Line Items:
 - CRM / IMA / KCT / WHT paused
 - RTG remains active with full campaign budget from M
 - Ad Groups:
 - IMA Line Item ID matches RTG Line Item ID
 - Optimized Targeting enabled for all rows

- Display &amp; YouTube Export Updates
 - Display (IO SDF):
 - Columns AA–CH now left blank per Google requirements
 - Frequency Exposures set to 3
 - If KPI Type = CPA → KPI Value defaults to 100
 - YouTube (Demand Gen):
 - Insertion Orders: Auto Budget Allocation = TRUE
 - Line Items:
 - CRM / IMA / KCT / WHT paused
 - RTG remains active with full campaign budget from M
 - Ad Groups:
 - IMA Line Item ID matches RTG Line Item ID
 - Optimized Targeting enabled for all rows

- New “Reset” button available for campaigns in Live status
- Allows Paid Media to move campaigns back to Open and restart the workflow

- Display Beta Workflow Enhancement
 - New “Reset” button available for campaigns in Live status
 - Allows Paid Media to move campaigns back to Open and restart the workflow

- Exclude From Export checkbox permissions updated and is now restricted to Paid Media as well as Admin and SuperAdmin to prevent accidental exclusion of campaigns from exports

- Export Controls Update
 - Exclude From Export checkbox permissions updated and is now restricted to Paid Media as well as Admin and SuperAdmin to prevent accidental exclusion of campaigns from exports

- Bulksheet templates updated to align with:
 - New Ad Host structure
 - Latest TikTok bulk upload requirements

- TikTok Export Improvements
 - Bulksheet templates updated to align with:
 - New Ad Host structure
 - Latest TikTok bulk upload requirements

<a href="https://m-help.apps.aegpresents.com/en/articles/13165365-marketing-link-campaigns">Marketing Link Campaigns</a>

<a href="https://m-help.apps.aegpresents.com/en/articles/7889489-tiktok-campaigns-for-events">TikTok Campaigns</a>

<a href="https://m-help.apps.aegpresents.com/en/articles/15372734-about-reggie">Reggie Campaigns</a>

- <a href="https://m-help.apps.aegpresents.com/en/articles/13165365-marketing-link-campaigns">Marketing Link Campaigns</a>
- <a href="https://m-help.apps.aegpresents.com/en/articles/7889489-tiktok-campaigns-for-events">TikTok Campaigns</a>
- <a href="https://m-help.apps.aegpresents.com/en/articles/15372734-about-reggie">Reggie Campaigns</a>

This Maestro release introduces a Reggie Integration (Beta) for campaign-driven fan registration, new Marketing Link domains, updates for TikTok campaigns, and several improvements for Paid Media workflows across Display, YouTube, and TikTok campaigns.

M Release Notes: June 4, 2026

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M Release Notes: June 4, 2026

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