The Tour CALENDAR tab combines tour schedule context with campaign timing. Depending on the view you choose, it can provide either a broad timeline across the month or a more detailed look at a specific week or day.
Tour milestones such as announce dates, presale windows, onsale dates, and show dates
Tour stop timing across the full routing of the tour
Campaign flight bars that show when media or promotional activity is scheduled to run
Date navigation controls for moving between time periods and jumping to the relevant planning window
Export options for downloading the calendar view to Excel for offline review or broader circulation
This tab is designed to give stakeholders a planning view that is easier to scan than a row-based data table. It is especially useful when a tour includes many markets, overlapping campaign activity, or multiple milestone windows that need to be coordinated.
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Use the Tour CALENDAR tab to quickly answer three common questions:
What is happening?
When it is happening?
Which campaigns or milestones are tied to each date?
How to Use the Tour Calendar Tab
Open the relevant tour record in Maestro and select the CALENDAR tab.
Choose Month, Week, or Day depending on the level of detail you need.
Use the date navigation controls to move forward or backward through the schedule.
Review milestone dates and campaign flight bars to confirm timing across tour stops.
Use the export option if you need to share the calendar in Excel format.
Tour Calendar Layout & Navigation
The Tour CALENDAR tab is organized around a standard calendar interface with controls that let users change the timeframe and move between date ranges.
Top-Level Navigation Controls
At the top of the tab, users can typically move through time and change how the information is displayed.
Previous and next controls move the calendar backward or forward based on the selected view
Date range selector shows the current period being viewed
View toggles allow users to switch between Month, Week, and Day formats
Export action supports downloading calendar data to Excel
If you are reviewing campaign timing against a specific onsale or show date, switch to Week or Day view for more precise date-level visibility.
Month View
Month view is the highest-level planning view. It is best for scanning the full tour schedule across a broader time horizon and identifying where milestones or campaign activity cluster.
Shows a wide date range for high-level planning
Helps users spot overlaps between campaign flighting and key tour milestones
Useful for checking pacing across multiple stops or markets
Best for executive review or broad scheduling conversations
Week View
Week view narrows the timeline and makes it easier to inspect milestone timing and campaign activity in closer detail.
Displays a single week at a time
Makes it easier to compare campaign flights with announce, presale, onsale, and show timing
Useful for validating launch readiness and market-by-market coordination
Helps teams review dense activity windows without the noise of the full month
Day View
Day view is the most detailed format and is useful when users need to focus on a single date.
Highlights all scheduled activity for one day
Useful for launch days, onsale dates, and major show dates
Helps confirm whether campaigns and milestones align on the correct date
Supports detailed day-of checks during active execution
Tour Milestone Tracking
A core purpose of the Tour CALENDAR tab is to centralize milestone visibility across tour stops. This helps teams coordinate promotional timing with ticketing and event activity.
Common Milestones Tracked
Announce: The public announcement date for the tour or for specific stops
Presale windows: Presale timing, which may include one or more early-access sales periods
Onsale: The general onsale date for tickets
Show dates: The actual performance dates across all tour stops
Because tours often include multiple stops, the calendar can help users understand how these milestones vary by date and location. This is especially valuable when sales timing differs between markets or when campaign activity must be adjusted around local stop schedules.
The most effective use of the Tour CALENDAR tab is to confirm that campaign flights support the key sales journey: announce, presale, onsale, and performance.
Campaign Flight Bars
Campaign flight bars visually represent the scheduled duration of campaign activity. These bars help users see whether campaigns are starting, ending, or overlapping at the right time relative to milestones and show dates.
Show the run period for a campaign or promotional effort
Help users identify gaps in support before key dates
Make overlapping campaign activity easier to understand visually
Support reconciliation between planned timing and actual execution
Note: If campaign flight bars do not align with expected milestone dates, confirm the campaign setup and date configuration before relying on the calendar for planning or reporting.
How to Print Key Date Information / Download as PDF
A PDF of all key dates related to the event is available to download or print.
Note: Before exporting, set the calendar to the most useful view for your audience. Month is often best for broad planning reviews, while Week is usually better for operational timing discussions.
Select the print icon.
Select the date range you want to include.
Click the Apply button.
Click Print button.
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