The Tour AD PLAN tab supports campaign management at the umbrella tour level rather than at an individual event level.
 |
In practice, it helps teams answer a few critical questions quickly:
Which tour-level plans exist for this run of shows?
What type of plan is each one, and what lifecycle stage is it in?
How much budget has been allocated, spent, and remains available?
How many campaigns are tied to the plan, and over what date range?
How do master campaign actions relate to the downstream child campaigns for each market?
This tab is especially useful for tours with many stops, staggered on-sale windows, shared media strategy, or centralized budget ownership. It provides a structured view of campaign pacing while preserving the relationship between a tour-wide ad strategy and the event-level execution that happens in each market.
Note: Use the Tour AD PLAN tab when you need to coordinate paid media across an entire tour. For single-stop execution details, local venue tactics, or event-specific setup, use the relevant event ad plan instead.