The Event Ad Plan tab supports campaign creation and management at the individual event level.
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Use the Event Ad Plan tab to understand:
What ad plans exist for the event
What type of plans exist, and what lifecycle stage they are in
How much budget has been allocated, spent, and remains available
How many campaigns are tied to a plan, and over what date range
Note: Use the Event Ad Plan tab to manage campaigns and details for a single event. Use the Tour Ad Plan tab when you need to coordinate paid media across an entire tour.